Rockville, Md., Feb. 6 – While many commercials during last night’s Super Bowl focused on diversity and inclusion, the majority did not include people with disabilities.
Coca-Cola reran an ad from the 2014 Super Bowl. “It’s Beautiful” features people of different backgrounds singing “America, The Beautiful” in different languages.
Likewise, Airbnb’s “We Accept” also showcased people of a variety of backgrounds. The ad is set to music with text laid over close-ups of people’s faces that read: “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept.” The ad ended with the hashtag #WeAccept, which went viral by halftime.
Google’s “Google Home” commercial included multiple minority groups by showing homes with rainbow pride flags and mezuzahs and people from all races cooking, eating, dancing and enjoying life.
Yet all three of these ads, which promoted inclusion of diverse people, failed to include people with disabilities, which is the largest minority in America, with almost one-in-five Americans having a disability. The disability community often is forgotten in diversity conversations in Hollywood and elsewhere.